Some call it Durango, some call it Loop; however, we would just stick with plain ole progression of numbers by calling Microsoft's next generation console: Xbox 720. Now in this regard, we did harp about how the console gaming industry is going through a favorable phase, with figures alluding to a $34.7 billion market by end of 2012. And, what's better than to ride upon this commercial crest by releasing a state-of-the-art console system.